Chemnitz – a region that looks kindly on the world

What truly makes a region welcoming to visitors, businesses, skilled workers, and event organizers? In addition to infrastructure and amenities, the attitude with which people are received is the key factor.

This program segment explores how friendliness, openness, and genuine togetherness can shape the profile of Chemnitz and the region. Hospitality is not viewed here as a single service, but as a shared attitude—in businesses, event venues, the hotel industry, restaurants, government, and the wider community.

The C-Star—Star of Friendliness—takes up this idea and brings it to life. It stands as a unifying symbol of appreciation, connection, and a Chemnitz that looks out onto the world with friendliness. The discussion will focus on how the C-Star can be utilized in the events and convention sector and developed into a credible ambassador for the region.