"Apolitical" Employers: Dilemma Between Stance and Corporate Success

Companies are increasingly positioning themselves as 'non-political'. But what exactly does that mean, why do they do it, and what do society and employees actually expect? On one hand, some executives publicly oppose voting for certain parties, thus contributing to political opinion formation and acting as a shield. On the other hand, DAX-listed corporations are rolling back women's advancement and their diversity goals due to political pressure from the USA. Is it corporate success over principles, or what now?