Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all of our processing of personal data, both in the context of providing our services and specifically on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

As of March 16, 2020

Responsible

Chemnitz Economic Development Corporation
Innere Klosterstraße 6 – 8
09111 Chemnitz

Authorized representatives: Simone Kalew, Katja Loße
Email address: office@cwe-chemnitz.de
Legal notice: chemnitz-wirtschaft.de/imprint

Contact Data Protection Officer

Attorney Dr. Sebastian Kraska, Marienplatz 2, 80331 Munich, email@iitr.de, Phone: +49 (0)89 1891 7360

Overview of the processes

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the affected individuals.

Types of processed data

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., text entries, photographs, videos).
  • Contact details (e.g., email, phone numbers).
  • Meta-/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, interest in content, access times).

Categories of affected persons

  • Communication partner.
  • Users (e.g., website visitors, online service users).

Purposes of processing

  • Office and organizational procedures.
  • Inquiries and communication.
  • Remarketing.
  • Range measurement (e.g., access statistics, detection of returning visitors).
  • Tracking (e.g., interest/behavioral profiling, use of cookies).
  • Contractual services and support.

Relevant legal bases

Below we share the legal bases of the General Data Protection Regulation (GDPR), on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements in your or our country of residence may apply. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given their consent to the processing of their personal data for one specific purpose or several specific purposes.
  • Performance of a contract and pre-contractual inquiries (Article 6(1)(b) GDPR) – The processing is necessary for the performance of a contract to which the data subject is party, or to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate Interests (Art. 6 (1) sentence 1 lit. f GDPR) – The processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG), which contains specific provisions on the right to access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and data transfer as well as automated decision-making in individual cases including profiling. Furthermore, it governs data processing for employment-related purposes (§ 26 BDSG), especially with regard to the establishment, execution, or termination of employment relationships and the consent of employees. Additionally, state data protection laws of the individual federal states may also be applicable.

Safety measures

We implement appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection commensurate with the risk.

The measures include in particular the protection of confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as related access, input, transfer, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the perception of affected parties' rights, the deletion of data, and responses to the threat to the data. Moreover, we take into account the protection of personal data already in the development or selection of hardware, software, and procedures according to the principle of data protection through technology design and data protection-friendly default settings.

IP Address Truncation: Whenever possible or when the storage of the IP address is not necessary, we truncate or have your IP address truncated. In the case of IP address truncation, also known as 'IP masking', the last octet, i.e., the last two numbers of an IP address, are deleted (in this context, the IP address is a unique identifier assigned to an internet connection by the online access provider). The purpose of truncating the IP address is to prevent or significantly complicate the identification of a person based on their IP address.

SSL encryption (https): To protect your data transmitted via our online service, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and disclosure of personal data

In the course of processing personal data, it may happen that the data is transmitted to other places, companies, legally independent organizational units, or individuals, or that it is disclosed to them. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers tasked with IT duties, or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data transfer within the organization: We may transfer personal data to other entities within our organization or grant them access to this data. If such transfer is for administrative purposes, it is based on our legitimate business and commercial interests, or is carried out if it is necessary for the fulfillment of our contractual obligations, or if consent of the data subjects exists or a legal permission applies.

Data processing in third countries

In cases where we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing occurs as part of using third-party services or the disclosure or transfer of data to other individuals, bodies, or companies, this is done only in accordance with legal requirements.

Subject to explicit consent or contractual or legal necessity for transmission, we process or allow the processing of data only in third countries with a recognized level of data protection, which includes US processors certified under the 'Privacy Shield', or based on special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications, or binding internal data protection regulations (Articles 44 to 49 of the GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en ).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie primarily serves to store information about a user during or after their visit within an online service. The stored information can include, for example, the language settings on a website, the login status, a shopping cart, or the point at which a video was watched. The term cookies also encompasses other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as 'user IDs')

The following types of cookies and functions are distinguished:

  • Temporary Cookies (also: Session or Session Cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their browser.
  • Persistent Cookies: Persistent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user revisits a website. Similarly, the interests of users, which are used for reach measurement or marketing purposes, can be stored in such a cookie.
  • First-Party Cookies: First-Party Cookies are set by us.
  • Third-Party Cookies (also: Third-Party Cookies): Third-party cookies are primarily used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely required) Cookies: Cookies can be absolutely necessary for the operation of a website (e.g., to save logins or other user inputs, or for security reasons).
  • Statistics, marketing, and personalization cookies: Additionally, cookies are typically used for reach measurement and also when a user's interests or behavior (e.g., viewing certain content, using features, etc.) are stored in a user profile on individual websites. Such profiles are used to show users content that matches their potential interests. This process is also known as 'tracking', i.e., the monitoring of users' potential interests. Insofar as we use cookies or 'tracking' technologies, we will inform you separately in our privacy policy or when obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your given consent. Otherwise, the data processed with the help of cookies is based on our legitimate interests (e.g., in the economic operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (Opt-Out):Depending on whether the processing is based on consent or legal permission, you have the right at any time to revoke any given consent or to object to the processing of your data by cookie technologies (collectively referred to as "Opt-Out"). You can initially express your objection through the settings of your browser, for example, by disabling the use of cookies (which may also impair the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be made through a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection instructions as part of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process data in the context of using cookies or have it processed, we ask users for consent that can be revoked at any time. Until consent has not been given, only cookies necessary for the operation of our online service are used. Their use is based on our interest and the users' interest in the expected functionality of our online service.

Cookie Settings/ Opt-Out Options:

  • Types of data processed: Usage data (e.g., websites visited, interest in content, access times), Meta-/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal basis: Consent (Article 6(1)(a) GDPR), Legitimate interests (Article 6(1)(f) GDPR).

This website uses a technically necessary cookie to save your cookie consents.

Your consents are stored in the Cookie borlabs-cookie, which you have given when entering the website. If you want to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your cookie consent again.

Online conferences, meetings, and webinars

We use platforms and applications from other providers (hereinafter referred to as 'third-party providers') for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings. In selecting third-party providers and their services, we observe the legal requirements.

Within this framework, data from communication participants is processed and stored on the servers of third-party providers, insofar as they are part of communication processes with us. This data may include, in particular, login and contact information, visual and vocal contributions, as well as inputs in chats and shared screen content.

If users are referred to third-party providers, or their software or platforms in the context of communication, business, or other relationships with us, these third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. Therefore, we ask to pay attention to the privacy notices of the respective third-party providers.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing is consent. Furthermore, the use of third-party providers may be part of our (pre-)contractual services if their use has been agreed upon in this context. Otherwise, user data is processed based on our legitimate interests in efficient and secure communication with our communication partners. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta-/communication data (e.g., device information, IP addresses).
  • Data subjects: Communication partners, users (e.g., website visitors, users of online services).
  • Purposes of processing: Contractual services and service, contact requests and communication, office and organizational procedures.
  • Legal basis: Consent (Art. 6 para. 1 s. 1 lit. a GDPR), contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 s. 1 lit. f GDPR).

Provision of the online service and web hosting

To ensure our online services are secure and efficient, we utilize the services of one or more web hosting providers, from whose servers (or servers managed by them) our online offerings can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, database services, as well as security and technical maintenance services.

The data processed as part of the provision of the hosting service may include all information relating to the users of our online service that arises during use and communication. This regularly includes the IP address, which is necessary to deliver the contents of online services to browsers, and all entries made within our online service or on websites.

Collection of Access Data and Log Files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the retrieved web pages and files, date and time of access, transferred data volumes, notification of successful retrieval, browser type along with version, the user's operating system, referrer URL (the previously visited page), and typically IP addresses and the requesting provider.

The server log files can be used for security purposes, for example, to prevent server overload (especially in the case of abusive attacks, known as DDoS attacks), and also to ensure the utilization and stability of the servers.

  • Types of data processed: Content data (e.g., text entries, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, online service users).
  • Legal basis: Legitimate interests (Article 6(1)(f) GDPR).

Presence on social networks

We maintain online presences within social networks and process user data in this context to communicate with active users there or to provide information about us.

We would like to point out that in doing so, user data may be processed outside the European Union. This could pose risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they commit themselves to comply with EU data protection standards.

Furthermore, users' data within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on users' behavior and the interests that emerge from it. These usage profiles can in turn be used to place advertisements both within and outside the networks that presumably match the users' interests. For these purposes, cookies are typically stored on the users' computers, which record the usage behavior and interests of the users. Additionally, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged into them).

For a detailed description of the respective processing methods and the options for objection (Opt-Out), we refer to the privacy policies and information provided by the operators of the respective networks.

We would like to point out that in the case of information requests and the assertion of data subject rights, these can be most effectively exercised directly with the providers. Only the providers have access to the users' data and can take the necessary measures and provide information. Should you still require assistance, you can contact us.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta-/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g., interest-/behavior-related profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Services and service providers used:

Deletion of data

The data we process will be deleted in accordance with legal requirements as soon as the consents allowed for their processing are revoked or other permissions lapse (e.g., when the purpose of processing these data no longer applies or they are no longer necessary for that purpose).

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted to those purposes. That is, the data will be locked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary for the assertion, exercise, or defense of legal claims, or to protect the rights of another natural or legal person.

Further details on the deletion of personal data may also be provided within the individual privacy notices of this privacy policy.

Changes and updates to the Privacy Policy

We ask you to regularly inform yourself about the contents of our Privacy Policy. We adjust the Privacy Policy as soon as changes in the data processing we perform make it necessary. We will inform you as soon as the changes require an action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the details before making contact.

Rights of the data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw consent at any time.
  • Right to Information: You have the right to request confirmation as to whether relevant data is being processed and to be informed about this data, as well as to further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the correction of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand the immediate deletion of data concerning you, or alternatively, in accordance with legal requirements, to demand a restriction on the processing of the data.
  • Right to data portability: You have the right to receive data concerning you, which you have provided to us, in accordance with legal requirements in a structured, commonly used and machine-readable format or to request the transfer of such data to another controller.
  • Complaint to a supervisory authority: Furthermore, in accordance with legal requirements, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work or place of the alleged infringement if you believe that the processing of personal data relating to you infringes the GDPR.

Concept Definitions

In this section, you will receive an overview of the terminology used in this Privacy Policy. Many of the terms are taken from the law and are defined primarily in Article 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to aid understanding. The terms are sorted alphabetically.

  • Personal Data:"Personal Data" refers to any information related to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Reach Measurement: Reach measurement (also known as Web Analytics) is used to evaluate the flow of visitors to an online service and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, determine at what times visitors come to their website and which content they are interested in. This allows them to better tailor the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online service.
  • Remarketing: Remarketing, also known as retargeting, refers to the practice of noting which products a user has shown interest in on a website for advertising purposes, in order to remind the user of these products on other websites, for example, in advertisements.
  • Tracking: The term 'tracking' refers to the ability to follow users' behavior across multiple online services. Typically, behavioral and interest information related to the online services used is stored in cookies or on the servers of the providers of tracking technologies (known as profiling). This information can then, for example, be used to display advertisements to users that are likely to match their interests.
  • Data Controller: The term 'Data Controller' refers to the natural or legal person, authority, institution, or other body which, alone or jointly with others, determines the purposes and means of processing personal data.
  • Processing:"Processing" refers to any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and includes virtually any handling of data, whether it's collecting, analyzing, storing, transmitting, or deleting.